Happy Earth Toy Co.
Logo for fictional toy company that specializes in recycled and environmentally friendly toys
Designed in Illustrator, mockups made in Photoshop
Create unique, non-cliché and versatile brand identity while clearly communicating eco-friendly toys.
Analyze
Competitive analysis of the eco-conscious toy industry
Explore
Create inspiration moodboard
Ideate
Name brainstorm and initial concept drafts
Create
Final versions of two concept directions
Visualize
Render chosen identity on to products